Founded in 1984, Fossil is known as a mid-range brand offering good quality and affordable watches, diversified in design, style, and function. They began with importing retro watches and now produce handbags, jewelry, and accessories. Fossil watches grew popular due to their blend of classic design with a modern touch, affordable prices, diverse product range, and effective marketing strategies. Their watches are made of varied materials like stainless steel, leather, metal alloys, and ceramics, depending on the model and design. They offer leather watches, smartwatches, and automatic watches. There's debate among watch enthusiasts about Fossil's value for money.